Attention Realtors®: Help your buyers stay more informed about the value of their real estate purchases
If you're a Realtor®, you obviously know how much work goes into CMAs (Comparable Market Analysis), and how important it is to help your buyers understand what homes are worth. Unfortunately, no matter how well you explain your research and no matter how much research you do, many buyers still want to know as much as possible about the market, and more importantly about what the home they are thinking about buying might be worth. (And since it's their money, and not yours, that will be spent every month on the mortgage payment, you can't blame them.) Sometimes, you can research until you're blue in the face, and it still won't be enough to make your buyer comfortable.
Automated Homefinder has designed this free tool to allow buyers to do additional research on their own. In fact, we suggest that you do your CMA using Automated Home Evaluator, and give your buyers half a dozen comps, and have them do their own research separately. Then, you and your buyers can get together, and discuss what you came up with. This solves three main objectives:
  1. Your buyers will feel more comfortable with the analysis because they watched it in action.
  2. Assuming you both answer the questionnaire accurately, you'll be surprised at how similar your numbers come out!
  3. If your numbers don't come out similarly, you can isolate why, and discuss those reasons. (For example, maybe the buyer thought the views weren't as important as you did, and you can discuss that detail further.)
If you would like to provide your customers with this free evaluation tool, feel free to link to it from your website. To do so please use the following code.
<a href="http://www.automatedhomefinder.com/evaluation/?source=RealtorLink">Free Home Evaluation Tool</a>
P.S. Although Automated Home Evaluator is designed around evaluating Colorado Real Estate, the principles are universal and can be used anywhere in the country. If you ever feel that an adjustment was inaccurate, you can simply correct them using the manual adjustments section.

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